The founder of a VC backed, SaaS business was looking to take a step back from their business in order to prepare for a fundraise, and to allow them to take a more organization wide focus.

However, as the main sales driver across the business, responsible for the majority of the firm’s sales acquisitions, the founder occupied a vital role which would need to be filled.

The importance of the position and the company’s dual market approach, operating in both the UK and the US, meant that the role would be very difficult to fill.

The company was also in a somewhat vulnerable position, as investors were not entirely happy with the level of growth, reducing confidence and providing extra challenges.

Working with the founder, Invigorate helped the business identify key elements of their sales strategy and where gaps existed, so that sales processes could be created and organised to both support the new hire and to potentially increase efficiency.

Invigorate was also able to put several advisors in touch with the business, to provide expert support through the next steps.

These advisors de-risked the new employee onboarding process, by providing ongoing expert support to both the founder and the new hire. 

By identifying and crystallizing the specifics of the role and providing training to upskill the new hire, the advisors ensured that the role was filled competently and with minimum business disruption.

A new sales specialist was hired and upskilled, to ensure that they had a good grasp of the nuances of both the business’s specific sales strategy, and of the two main markets in which the business operated.

The business was ensured continuity, allowing the founder to step back and focus on a successful fundraise, and consequently on leadership and business strategy rather than sales.