A business operating in a market which was challenged by COVID decided to pivot business strategy into a very different product. The company needed to preserve the momentum of their business and secure new revenue by abandoning their pre-COVID business plan, and chose to move into SaaS.
As a result, with the business expanding into a very new field, they needed analytical support and help identifying and onboarding expertise.
Invigorate were able to provide flexible support, providing industry knowledge and trend analysis to help the company identify what their competitors – new and old – were doing in the newly disrupted markets. As such, they were able to identify sources of value and prepare their products and marketing strategies to productively target new revenue.
Through Invigorate, the business was also supported in identifying expert advisors, to help guide strategic planning and fill the expertise gap as the company entered an unfamiliar marketplace.
The business was able to take advantage of a wealth of strategic and analytic data it otherwise would have struggled to access, allowing them to focus their efforts and make a successful transition into SaaS.
Through the impact of advisors, the business was also able to take advantage of a wealth of expert knowledge, reducing business waste and providing an edge over competitors as they struggled to adjust to the new market conditions.